MusicTech 07

The 2007 MusicTech Summit, hosted at the Experience Music Project's JBL Theater and Learning Labs, took place Nov. 2–3 and examined how the changing technological landscape can empower artists and further their careers. The keynote address was presented by Terry McBride, CEO of Nettwerk Music Group.

Click here to watch the keynote presentation.

Schedule (click here to view bios):

Friday 11/2

Get it On(line): Building a Web Community For Your Music
In this workshop Steve Mack, our chapter president, talks about the services and technologies available online, and walks you through the steps required to use them. In fact, he'll talk about the technologies he's using for his band, That Petrol Emotion, as they get ready for their reformation tour in 2008. You'll learn about registering your own domain, building a web site, blogs, forums, online communities such as Facebook and Myspace, and how you tie it all together into a comprehensive strategy.

Click here to watch the presentation.

Steve Mack, Lux Media

The Look of the New Label
They say it's a great time for music, but a bad time for the music business. More people are listening to music than ever, but sales are down and the future of record labels is in question. How are labels adapting? What roles are managers and artists playing in the new model? The lines of responsibility are blurring, so what will be the look of the new label?

Brian Camelio, Artist Share
Michele Fleischli, Silva Management
Randy Irwin, manager, Arctic Monkeys
Josh Rosenfeld, Barsuk Records
Beth Tallman, EMT Consulting (Moderator)

Monetizing Music in the Digital Age
As traditional models of artist revenue shift, how will artists support themselves in the digital age? Will consumers pay for music in the future or will the industry have to cultivate new business models to survive? This panel will address the changing revenue streams available to artists and how they should prioritize and successfully maximize each one.

Click here to watch the presentation.

Peter S. Davenport, XBOX
Tom DeSavia, ASCAP
Dee Dee Murray, Purple Ribbon Records
Joe Schneider, Pump Audio
Tracie Verlinde, BMI
Dean Carlson, Muzak (Moderator)

The Future of Digital Distribution
As the digital market place evolves, what is driving consumers' choices? Is it price, digital rights management, usability, subscription, or something else? How can artists best understand their different digital distribution options, determine the best way to sell and distribute their music online, and make sure their music is available everywhere?

Kevin Arnold, IODA
Christina Calio, Zune
Ted Kartzman, Rhapsody
Derek Sivers, CD Baby
Scott Ambrose Reilly, Amazon
Steve Mack, Lux Media (Moderator)

"Is the House Rockin'?: How Policy in Congress Makes or Breaks the Music Business"
What happens in Washington today will affect music makers for years to come. But will lobbyists, lawyers and legislators get it right? Join a member of Congress and policy advocates as they discuss the cutting-edge issues of today -- and look ahead to what's coming next.

Click here to watch the presentation.

Tom Mara, KEXP
Joe Kennedy, Pandora
Jim McDermott (D-Wash.), US House of Representatives
Dan Sheeran, Real Networks
John Simson, SoundExchange
Daryl Friedman, The Recording Academy (Moderator)

Saturday 11/3

Key Note Address - "Let the Music Flow"

Click here to watch the keynote presentation.

Terry McBride - Nettwerk Music Group
Charles R. Cross, author (Moderator)

Touring and Technology

Click here to watch the presentation.

You can't illegally download a concert ticket so touring is one of the primary revenue sources for artists these days. How are they using technology to build audiences and maximize their exposure while touring? How are traditional models adapting to the changing marketplace? How are live shows being used to build long term relationships with fans? These questions and many more will be covered in Touring and Technology.

Aric Berquist, Synchronicity Live
Andy Gadiel, Jambase
Jordan Glazier, Eventful
Adam Zacks, Seattle Theater Group
David Meinert, Fuzed Music
Jeff Heiman, PlayNetwork (Moderator)

Social Networking

Click here to watch the presentation.

How many friends do you have? Does it matter? Doing business has always been about building relationships but is it now more important than ever? How do you best build artist awareness and sell music in today's marketplace? The Social Networking Panel will examine the many sites offering social networking opportunities and strategies on how to use them, and delve into what constitutes a successful social network.

Peter Asbil, Amiestreet
Rachel Masters, Ning
Josh Michaels, vSide
Daniel Spils, 43 THings
Shane Tobin, imeem
Dave Allen, Gang of Four (Moderator)

Convergence: Mobile Devices and Music

Click here to watch the presentation.

Cell Phone, Ipod, PDA, laptop - we are carrying around a lot of equipment these days to keep up with our demands for connectivity and content. As all of these devices merge, how will consumers use them? Will there become a dominant platform and if so, how will artists make sure their content is available?

Dave Dederer, Melodeo
Dan Hou, Motorola
Brett Moore, RealNetworks
Karen Manning, T-Mobile
Mark Donovan, M:Metrics (Moderator)

Admission was free for Recording Academy and GRAMMY U members (the admission cost can also be put toward membership in The Recording Academy). A two-day pass for the general public was $100 and a one-day pass was $75.

To find our more about future Recording Academy events, please contact the PNW Chapter office at 206.834.1000.